Brian Fine

Chairman, Quality Online Research Pty Ltd; CEO, Australia Online Research;

Brian Fine is the founder and past Chairman of amrinteractive, The ORU, STW Insights, Harris Interactive Australia , J.D. Power Australia and Media Metrix Australia. He was responsible for managing the firm’s day-to-day business activities, including developing and managing its growing array of studies and reports, as well as providing strategic input on studies in the areas of internet research, advertising effectiveness measurement, brand equity and customer satisfaction research.

Brian has extensive international experience in market research, with specific emphasis on internet and advertising research. Previous positions include: Chairman of Research PanelGeneral Manager of Audience Studies Australia; Director of Research and Planning at J. Walter Thompson Canada; Vice President of Attitude and Behaviour Measurement in Canada, as well as an executive with Ogilvy & Mather and Market Research Africa in South Africa.

Mr Fine is a fellow of the Australian Market Research Society and is QPMR accredited, an Honorary Life Fellow of the Australian Graduate School of Leadership, a full member of ESOMAR, and a previous Australian representative of ESOMAR for 7 years. He was president of the Council of Marketing Services Associations and Research Associations[CAMSA]; National Chairman of the Market Research Society of Australia for four years, Chairman of its NSW Division for two years, President of AMSRO and is currently on its committee responsible for Quality Standards. Currently, he is the Australian representative on a global internet research quality standards committee for ESOMAR/GRBN.

Brian has been an Adjunct Professor in the Business School of the University of Technology of Sydney since 2005 and has previously served, for over a decade, on its advisory panel for Bachelor of Business degrees. He has presented the Occasional Address to graduating business students at UTS in both 2005 and 2007. Mr Fine is a speaker and lecturer at numerous conferences, seminars and graduate schools. His paper on internet research was published in the American Marketing Association book “Marketing Research: State-of-the-Art Perspectives.” Brian was also jointly responsible for launching the Yankelovich  Social Values tracking, systems in Australia, now known as Australia Scan as well as partnering with the Reputation Institute to bring to Australia Corporate Reputation tracking  now branded as Reptrak.

His presentation at the 2006 ESOMAR global online panel conference, with Con Menictas, was nominated for “best paper” and has been awarded “paper of the year” by the International Conference Report. In 2009 and 2013 he jointly won “best paper” at the annual AMSRS Conference.