Day 1 – Understanding Clients' Needs Day 2 – Designing an Innovative Client Offer
  • How major sales opportunities have been evolving
  • What you need to know about a major client and what  questions you need to ask to understand client perceptions, needs  and expectations
  • Identifying and understanding the expectations of key stakeholders
  • Strategic sales arena analysis to identify and track emerging major sales bundling opportunities
  • Exploring  how client needs might evolve.
  • Innovative approaches to  structuring  major sales offer bundling initiatives
  • Identifying and assessing potential bundling partners
  • Designing  seamless client support across the organisation
  • Assessing the relative competitiveness of the proposed bundled offer
  • Establishing stakeholder relationship networks to provide early warning of offer design issues
  • Offer design planning pitfalls.
     
Workshop Facilitator
Ramzi Fayed
BSc (Physics), MSc (Man. Sc.), PhD (Man. Sc.), FAIM, FAICD (Foundation member).
CEO of the Australian Graduate School of Leadership and The IMIA Centre for Strategic Business Studies.

Dr Fayed has derived his leadership experiences from various CEO, directorship, project leadership (over 90 significant projects) and academic leadership roles. He has been a keynote speaker at over 100 national and international conferences, has a substantial number of publications to his credit and has designed and facilitated leadership development programs in collaboration with government departments, business schools and professional institutes in Australia, Hong Kong, New Zealand, UK, USA, Singapore, Thailand and Switzerland.

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