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Client
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Brief Description of Project Undertaken
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Westpac
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- Facilitation sessions to enhance the ability of Westpac’s major transaction team to secure key account relationships.
- Marketing innovation workshops for branch managers to help develop new business from their catchment areas.
- Study of the drivers of high performance at branch management level used to uplift performance of lagging branches.
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ANZ Banking Group
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- Introduction of local area marketing training for branch managers to facilitate collaboration on marketing strategies across area branches.
- Strategy innovation study at corporate level resulted in a Graduate Certificate* in Strategy Innovation becoming the first stage of a customised, banking-oriented MBA delivered internally across the corporate intranet.
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National Australia Bank
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- Coordinated large-scale organisational coaching program that was awarded best in global practice by the Corporate Leadership Council, including a study to quantify the effectiveness of the coaching undertaken.
- Launched new customised Master* of Business Leadership course using blended delivery enabling participants to more easily integrate study into the work and personal lives.
- Facilitated Strategic Leadership Acumen initiatives for hundreds of managers that allowed them to perform more effectively within the new decentralised structure.
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News Limited
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- Customised Graduate Certificate* in Management program that involved guided on-job initiatives as assignment work, facilitating conversion of theory into practice.
- Strategic marketing innovation advisory role for senior management.
- Future scenario analysis to creatively assess advertising’s alternative futures.
- Key account relationship management programs to assist in establishing an organisation to deal with major customers on behalf of a group of publications.
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Telstra
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- Initial training for Telstra’s major account teams, in which trainees were assisted to become the trainers.
- In-depth study of the Federal’s Government’s ITC purchasing decision-making in order to develop more effective relationship management strategies.
- Pioneering study of the effects of opinion leadership in corporate communication networks.
- Impact of communication technology on management thinking and processes.
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Australian Institute of
Police Management
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- New perspectives in situation analysis and strategy development sessions for officers from Australian Federal Police and other police forces in the Australia-Pacific region, Australasian Fire Authorities Council and Australian Correctional Management.
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Bayer Australia
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- In-house Graduate Diploma* of Strategic Marketing program coupled with an on-job initiative.
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Landcom
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- Customised online program for top management team, supported by face-to-face workshops and on-job application of material presented.
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NCR Australia
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- Innovative marketing skill development through a custom designed Graduate Certificate in Strategic Marketing incorporating on-job innovative marketing initiatives.
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Roche
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- Customised Graduate Certificate* in Strategic Marketing program offered online with face-to-face and tele-workshop support incorporating on-job innovative marketing initiatives.
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AMP
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- Study and conference presentation dealing with the drivers of high field agent performance.
- Marketing innovation development program for AMP senior executives.
- Study to creatively identify market segments in the corporate superannuation market.
- Addresses to agent meetings regarding various aspects of sales performance.
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TAB Limited
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- Customised Graduate Certificate* in Management program incorporating on-job initiatives.
- Research dealing with gambling behaviour in response to advertising.
- Review of the impact of gambling on the community.
- Development of course for TAB branch managers to enhance innovativeness.
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